MY PORTFOLIO
Melody is an award-winning digital media strategist and creative thinker; an effective communicator and curator of content, whose organized efforts in content, digital marketing, copywriting, creative direction and video production have produced accoladed B2B and B2C communications, driven revenue for clients and reached an audience of millions in the Millenial and Gen Z demographics.
She specializes in niches of health & wellness, lifestyle, entertainment, travel and hospitality, but that’s just the tip of the iceberg.
Previous experience includes Brand Marketing, Content Marketing, YouTube Production, Social Media Management, Advertising and Public Relations. She’s created hundreds of pieces of content ranging from SEO-friendly web content to product development, photography and multi-media brand strategy. Have any questions about my previous projects? Let’s chat!
Brands I’ve Worked With
Social Media
Featuring tongue-in-cheek, fun and playful Instragram reels and Tik Tok videos for Hilton’s enterprise and portfolio brands, Canopy and Tapestry. Content concepted and either scripted and produced in-house or compiled from third-party influencer content, with imaginative captions.
Click each image to see the full reel/video.
Emails, Branding, Products & Multi-Media Campaigns
Whether a one-off email to promote a luxury brand partnership such as Disney X Coach handbags, a multi-drip nurture campaign that positioned brands based on their geological weather patterns (Sparkle: Queue the Movie Marathon!), everyday struggles (Brawny: “It” Happens) or an award-winning consumer engagement campaign (Wyndham: Your Picture’s Worth 1,000 Likes), my copy has driven clicks, traffic and conversions in a variety of voices and mediums.
Website & Content Landing Page Copy
Brawny and Quilted Northern needed to give their websites a much-needed update. Using my knowledge of SEO and incorporating engaging storytelling, I revamped their websites to tell a visual-first story, with poignant, thoughtful copy that gave each brand a refresh.
Each week or biweekly, I also updated the copy for the Star Wars, Disney and/or Pixar product landing pages with eye-catching copy that drove to their latest products.
Print & Digital Articles
I’ve written hundreds of print and digital articles that use aspirational, bright and inviting language to transport the audience into a new destination, encouraging them to go outside their comfort zone and see the world in all new ways.
Videos
Remember my passion for yoga and wellness? I’ve written, produced, directed and starred in several videos in the space, featured on the Yoga Lifestyles YouTube channel. Videos range from instructional/educational to comedy shorts.
Click on any of the images below to watch the full videos.